ePurple

Purple Channel Ltd.
Using a combination of managed services, communication and web technologies, Purple Channel offers a seamless and intelligent approach to web forensics and email broadcasting.
Look no further for the right solution to breathe knowledge, data capturing, intelligence and personalisation into you website and email communications.

We do it all for you:

• Content creation.
• Cleaning and managing data.
• Manipulate reporting to your needs.

Online Self service

• Easy access to managing content.
• Update contact lists with automatic de-duplications
• Include other relevant data with your contact list for richer reporting and trend analysis.
• View on demand real time reporting, analytics and delivery statistics.

Pricing
From Pay as you go to Managed Service Agreements. Organisations choose the ePurple solution because of its flexibility to add more information gathering queries around your data. This value add to the ePurple application allows you to benchmark data sources against opened emails, how many clicked on specific links, along with reporting on undelivered and un subscriptions providing a deeper insight into business intelligence and analysing trends.

By bolting on ePurple Website Forensics Module you can track users revisiting your website and be notified in realtime when the contact visits an area on your website. By incorporating this into reports, it adds tremendous value to understanding communication and the resulting behaviours and activity allowing more intelligent trend analysis and to optimise contact strategies with very little effort

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Our platform capabilities allow the creation of powerful business processes quickly and easily. Administrators can define teams, control access rights to modules and fields, change the homepage layout or modify existing screens with the layout editor. Administrators can cut, slice and filter to compare data easily with advanced search simplifying management and forecasting. With simple yet powerful workflow tools giving users the ability to create and enforce business rules our platform offers the ability to create custom fields within a given module, or create an entire new module with Module Builder feature. Its capabilities enables the expression engine to make more complex customisations to any module. Administrators no longer need to make code-level customisations but instead can use simple commands to make complex upgrades. In summary, speed of implementation has the following impact.

• Simply drag and drop for easy configuration
• Integrate custom, calculated, dependent, and related fields, as well as custom modules
• Streamline business processes to match business requirements
• Reveal and protect information based on user role and profile
• Share and add additional modules based on company needs

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Stream line business operations

ePurple Business Process Manager

The business process manager module allows you to setup simple to complex business processes that match your best business practices.

You build processes based on the creation or modification of any the CRM module. You can build processes that run at specific times throughout the year, query your system for any data, and run a specific workflow task such as send an email, schedule a call, create a task, run custom scripts, modify fields or create new sugar objects.

Process Manager includes the ability to route and assign objects to users or to groups of users in around robin fashion.

Process Tasks include all the possible scenarios to automate business and sales process automation:

• Send Emails
• Schedule Calls,Create Tasks, Schedule Meetings
• Create a Project Task, Create a new Object
• Modify a field in an Object
• Route Actions to users and assign new tasks based on previous tasks.

Examples of using Process Manager include:

• Automatically send emails to new leads
• Proactively keep all customers informed by way of email or scheduled calls and tasks
• Run a daily process to find all contacts whose birthday is today and send them a happy birthday email
• Run a weekly process that find all leads that were created in the past week and which have not been modified or worked on
• Sales reps-create a task and assign to the lead owner
• Route all new leads to a specific user or to a group of users

Outlook Synchronisation

Automatically archive emails without user interaction - The Outlook plug-in will allow you to automatically archive inbound and outbound emails based on the to/from addresses on the mail item. You can choose to enable this feature for Cases, Contacts and Leads for Inbound, Outbound or both depending on your requirements. Using the plug-in preferences you can specify email addresses that should be ignored by the autoarchiver.

Syncronise Contacts, Appointments, Calls and Tasks with Outlook - Access your days activities from Outlook as well as the CRM. The Outlook plug-in will allow you to synchronise your CRM Contacts, Meetings, Calls and Tasks From CRM to Outlook and vice versa. This allows you to keep both systems up to date at the click of the a button.

Mass Archive multiple emails at the click of a button - The Outlook plug-in provides the ability to mass archive your email removing the need to archive missed emails one by one. When multiple emails are selected in Outlook the plug-in provides a context menu (right click) option to automatically archive all of your selected emails.

Quickly find your contacts using the CRM Address book - When sending an email to a customer you might not always have their email address to hand, this means opening up CRM, locating the customer and copying & pasting the address into the relevant Outlook recipient fields. With the Sync Address book, you can search for CRM contacts within the onboard address book.

Create CRM objects directly from Outlook - With the CRM Outlook plugin you can create CRM objects such as Contacts, Accounts, Cases, and Opportunities without having to leave Outlook. Quickly create Cases from received emails using the Subject and Body details of the received mail.

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Many companies overlook the importance of a social media presence, our social media reception service gives your company a facebook business page, a twitter account and LinkedIn Company page embossed with your branding and offers your clients or prospective client an enhanced customer experience service. We monitor requests for information and any other queries they may have. We can automatically update your profiles with relevant posts, articles and information on your company.

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SEARCH ENGINE OPTIMISATION

We provide an SEO management service to help maximise your presence on web searches. We work with you to select keywords that reflect what potential clients would be searching for. We provide online ranking report so you can transparently see how well your site is doing, we update you on the SEO progress so you can see the results for yourself.